I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment
- Creator: Zhong, Yingyu , Zhang, Yingying , Luo, Meng , Wei, Jiayue , Liao, Shiyang , Tan, Kim-Lim , Yap, Steffi Sze-Nee
- Resource Type: journal article
- Date: 2022
Perceptions towards green image of trendy coffee cafés and intention to re-patronage: the mediating role of customer citizenship behavior
- Creator: Le, Andrea , Tan, Kim-Lim , Yong, Siew-Siew , Soonsap, Pichsinee , Lipa, Caple Jun , Ting, Hiram
- Resource Type: journal article
- Date: 2022